Google search has become a very common word in language today. It is unarguably the most popular and effective search engine. It’s morphed into a verb in some instances. “Hang on, let me Google it”. Information and answers are at constant access to us via the internet.
There are some people who seem to be better at finding said information and answers though. In this blog, we are going to dive into how Google works and how to get the best results from a search.
Before we can figure out how to get the best results from Google, let’s take a quick look into how it works.
According to Googles site, searches are conducted over 130 trillion individual pages. That is a lot of information.
Step 1: Exploring the Web
Google states that they use a special software running a large number of computers that “crawl” the web. This means that they follow links from page to page. These crawlers scan web pages and creates an index of keywords. These crawlers are constantly scanning sites and following links from pages to pages. This gathers up information and keywords. This information is then sorted by content and other factors.
Step 2: Organizing and presenting the Data
Google essentially gathers all this information from the crawl process noted above and creates an index. So now Google has all that information available, but when you search for something what is next? It would take a long time to fish around this index for the information you are searching for. The exact formula for how information is brought about is partially confidential. There are some known factors that include:
*Type of content
*Quality of content
*Freshness of content
*The user’s region
*How many links point to a particular website
*The value of those links
Step 3: The search
Once the information is found and organized it is ready to feed you your information. Google is smart and can understand conversational searches. This means that you can simply type what you want to know. Additionally, with one click you can tell Google that you only want images or videos. Filtering by news, maps, shopping, books, and apps is also possible.
How to find what you are looking for.
Bottom line is Google is a remarkable tool with in depth software. Likely your search will turn up the results you are looking for. If you are having trouble finding something though, here are a few tips.
1) Select the ‘tools’ option underneath the search bar. From there you can filter by time and to search exact phrases.
2) Under setting turn on safe search to filter out anything that might be potentially explicit.
3) Advanced search allows you to find pages with exact word or phrases. You can also filter by excluding words, or search for only information in specific regions.
4) Use quotes to search for an exact phrase.
5) When searching for comparisons use ‘vs’ instead of ‘or’
6) Adding a – (minus sign) directly in front of a word (with no space) means display everything that contains my other search terms, but doesn’t contain this term.
These are just a handful of tips you can use when searching on Google. Rest assured knowing that Google has made it almost fool proof when looking something up online. Information is endless, go forth and find it!